A Direct Teller or Persuasive Seller – Everyone is One of These!

Picture this:

You’re in a meeting with your coworkers and staff. The goal is to come up with ways to attract new patients. One gal strongly states, “Listen! We’ve got to have more carrots to entice them to come in!”

Another guy responds, “Perhaps if we up’d our FaceBook time and built strong relationships with our current patients, then we could give them prizes for inviting their friends! That would be FUN!”

Communication is fascinating! The more we can learn, the better our skill and understanding can be. As we examine talking with others, here is another extremely useful communication insight we can discover by using the DISC System.

First, a quick review of the DISC Style Basics:

• D-Style: Takes charge, decisive, gets things done, authoritative
• I-Style: Outgoing, enthusiastic, positive, persuasive
• S-Style: Dependable, patient, cooperative, steady
• C-Style: Precise, conscientious, systematic, loves details

And remember, most people are a combination of these styles, but one is usually predominant.

So, as we listen to people talk, here is the valuable insight we can gain (special thanks to PDP Global for sharing this):

***If their D-Style is stronger than their I-Style, they tend to be a “Direct Teller” – using more direct language, more forceful communication, often more imperative sentences which can come across as bossy, as in the first example of the gal in the staff meeting above.

***If their I-Style is stronger than their D-Style, they tend to be a “Persuasive Seller” – using more persuasive language, more enthusiastic communication and tend to come across as “sales-y”, sounding like they are trying to talk you into something, as in the second example above of the guy’s idea to increase Facebook time and offer prizes.

This week, I want to encourage you to notice if someone tends toward being a “Direct Teller” or a “Persuasive Seller” – one more useful tool in developing excellent communication and understanding.

QUESTION: Do you think it can be of value to understand if someone is a Direct Teller or a Persuasive Seller? I’d love to hear your thoughts and observations. Please share in the comment section below.